There will be some variations from location to location, but generally the best results are obtained by mailing to area households with greater than $50,000 annual income and zip codes within a 5 mile radius of your practice location. Some urban areas will require a smaller radius and/or fewer zip codes while some rural areas will require a broader radius and/or more zip codes. There can also be regional variations for the income criteria.

Many people want to judge only by the number of new patients generated from the mailings. This can be misleading. The best way to judge the effectiveness of anything you might do to market your services is to look at the ROI (Return On Investment). Briefly stated, you want the marketing campaign to generate a minimum of 3 times what it cost you to implement.

Example: mailed 20,000 cards costing $7,600.
Revenue from new patients seen as a result of the mailings was $28,770.
This results in an ROI of 3.75 to 1 (revenue divided by cost).
Anything greater than 3 is a success!

Also, don’t forget that your larger goal is to be creating lifetime customers (patients) that love you, come in regularly, and refer all of their friends, relatives, and neighbors. Lifetime value of a patient will vary from practice to practice, but a conservative estimate would easily be several thousand dollars each. And the value of future referrals grows exponentially. It can be huge!

Perhaps the biggest mistake doctors make is to try one thing one time and then declare it a failure. You’re probably familiar with the real estate mantra of “Location – Location – Location”. The mantra of all successful marketers is “Repetition – Repetition – Repetition”. You must commit to a long-term strategy that consistently brings a high volume of quality new patients through your doors. The other big mistake that many doctors make is failure to include an effective economic incentive. Through a fear of appearing “needy” or “desperate”, this crucial component is minimized or even omitted. More than anything else, it is the offer that causes the recipient to pick up the phone and call to make an appointment. Never underestimate human nature --- everyone is looking for a great deal!

Above all else, you want people to pick up the phone and call your office. You don’t have an opportunity to “WOW” the person who never comes through your door. Whatever it takes to get them into your practice is always good and never bad. Very few people save for either routine or emergency healthcare needs. Because of this fact, they are typically looking for a low cost, low stress way to meet you and determine if you are the person they want to trust to take care of them and their family.

Yes. This will help to build and solidify your brand awareness within your practice area. Once again, repetition is a major key to success. The more times people in your area see your name, logo, location, etc., the more likely they are to call you when they require the professional services you offer.

In a matter of minutes, you can select the graphic image you like best, pick the offer(s), and submit your order. You’ll actually be viewing your very own mailer before you leave the website. If you want to mail the same card again, that information is on file and repeat orders will take even less time. Simple. Fast. Effective.

The cards range in price from .351 each to .383 each, depending on the quantity ordered. This is the complete cost ---- printing, addressing, and postage.

We are passing along the savings that result from high volume printing and mailing. You could never mail this inexpensively on your own.

It should take about 3 weeks to get the cards mailed after the order is placed. You should expect them to begin arriving in mailboxes in your neighborhood about a week later.

Yes, we never disclose any of the information you provide to us to anyone else for any reason.

The total minimum number of cards you can order is 20,000. If you choose to mail all 20,000 in a single mailing, the entire cost is charged to your card when the order is placed. If you choose to split the order into either 2 or 4 separate mailings, the first charge will be applied to your card when the order is placed and the other charges will be applied as the remaining cards are mailed. So you will see 1, 2, or 4 charges to your credit card, depending on the scheduling of the mailings.

No. The only way we can provide these low per piece prices is to print the entire quantity when the order is placed. Everything is printed at one time --- graphics, offers, logos, return address, map, recipient address --- everything.

The only way the scheduling can be changed is to mail more cards sooner than the original schedule. Once again, the only way we can provide these low per piece prices is via volume printing and mailing. The cards cannot be held longer once the order is scheduled and in process.

No. There is no special software to install. clinicfiller.com is 100% web-based. You can access it anytime, anywhere, using any computer that is internet capable. That’s the beauty of the process --- online creation, proofing, review, approval, and order placement. Specifically designed for your convenience and ease of use.

Since we are 100% web-based, the best way to contact us is via email. This also eliminates the hassles associated with leaving messages, numerous call-backs at inconvenient times, etc. So email is the preferred method. However, if you really need to speak with someone, give us a call at (888) 703-9239. We’re always ready to help.